June 7, 2015
Calling "social intelligence" the new paradigm, the French firm Agilience, which counts among its clients companies like L'Oreal and Swiss pharmaceutical giant Roche, says:
"In the context of social marketing disruption, business leaders must turn to social intelligence, the concept of turning social media data into actionable marketing and sales strategy. This requires massive profiling to reveal the authorities, allowing micro-targeting of your customers based on their topics of interest. Agilience combines semantics and powerful algorithms with state of the art social media listening and engagement to provide data and consulting services to top brands worldwide."
Among the services they offer to clients is "authority-based search," which, "with unparalleled granularity," provides, "real-time access to content that matters from people who matter on (their) topics of interest."
Agilience searches social media for posts on more than 1 million topics, aggregates them into some 10,000 "ecosystems," then further classifies those into 2000 domains populated by roughly 500,000 "trusted" regular contributors. Finally, each of them is ranked according to their "authority" and influence.
Based upon our Twitter feed, @NESCA_News (which relays posts from this blog), we are now ranked by Agilience among the top 250 authorities globally in the following categories: Attention Deficit Hyperactivity Disorder, Special Education and Dyslexia, with Autism not far behind!
You can see our rankings and many of the posts that mattered on each of those topics HERE.